Tuesday, August 17, 2010
Day 228: Count Zero by William Gibson
William Gibson wrote a number of popular science fiction books including Pattern Recognition. When people ask me what my dream job would be I usually tell them I want to be like Cayce, the main character. She has a psychological sensitivity to logos and branding - essentially she is allergic to bad branding. People paid her gobs of money to look at their logo and then she'd reject or accept them without ceremony. I can't tell you how many times I've seen advertising that I wish they'd run by me.